Building strength – the role of rebranding architecture firms
As an architect, you design for form, function and style – does your brand reflect this? New article about rebranding architecture firms
Can your potential customers see a window into your expertise through your name and logo? What does your name say about you? Do your visual communications resonate with clients? Is your website accessible and dynamic? Do your presentations inspire? Most importantly, are all these elements cohesive?
A rebrand allows you to refresh your identity and how your present yourselves, just as you do for the built space for your clients.
It is also an important part of winning new business and making your employees feel (pardon the pun) part of the furniture. As we navigate (again) life after lockdown, many people are rethinking how and where they live and work. Are you top of mind to help create or rethink their lived environment?
When rebranding, it’s important to recognise every touchpoint is an opportunity to build a connection
A rebrand is a great way to advertise your services – and that’s where a branding agency like Creative Order comes in. Every touchpoint is an opportunity to build a connection and we ensure that happens from your website to your logo and advising on marketing, advertising and social media. Just as a brand influences the architecture (think Apple stores – sleek and innovative), your brand can bring your unique story to life. And it’s all in how you communicate through every touchpoint available.
Dieppe Design engaged Creative Order to rebrand their architect business
Dieppe Design began as a small word-of-mouth architect firm, but this now flourishing full-time business engaged Creative Order to refresh their brand. As one of the few certified ‘passive house’ registered architects in Sydney, it was very important for Dieppe Design to clearly communicate their credentials in designing healthier, smarter and more sustainable homes. This is evident in the colours and lines of their new branding, which reflects integration between the natural and built environment.
Architecture and your brand are both about communicating a personal vision
Architecture is the complex or carefully designed structure of something – and that’s the philosophy behind how we approach a branding job. We will work with you to ascertain who you are as a business (including the people behind it), who your ideal customer is and what you stand for. We will build you a visual identity that is reflective of everything you are and want to be, so you stand out in the crowd.
When we design or redesign a brand, we are helping create and bring to life your identity and vision. We consider everything about what your business stands for and how it will communicate through your digital, printed and physical touchpoints. We go beyond colours, logos and names – it’s about structure and foundation and vision. Bringing your brand to life defines your reputation, underpins your service ethos and is a powerful reflection of how you operate. A recent survey of clients of architecture firms released by the Australian Institute of Architects reveals that effective communication is the most sought-after quality in an architecture firm, with almost 80 per cent calling communication “extremely important”. Is your communication clear and effective?
Rebranding architect firms, in the road out of the pandemic
There are multiple elements to get right for your brand and we’ll help you package up everything from a name, legal trademark and searchable to domain to representing your sustainability commitment in your brand’s visual identity. Rebranding now – in the road out of the pandemic – gives you the licence to announce a new service, expand your audience or communicate your credentials, for example, sustainable design. It is so important to invest in your brand and identity – and never be afraid to rebrand as you evolve. At Creative Order, we will help you rebrand to reflect who you are now and want to be.
When rebranding architecture firms, we bring your vision to life and ensure it aligns in a physical and digital world.
Design is in our DNA from digital to print to brand identity ensuring you have a holistic and seamless brand creation for your architecture business. Email us now