Brokering a successful home renovation business rebrand
Home renovation is all about improving and refreshing a property’s form, function and aesthetic. Rebranding can do the same for your home renovation business.
As the pandemic has worn on, Australians have taken to home renovations with gusto. In fact, the value of approved home renovations was $1.14 billion in March 2021 alone – almost double the monthly average of two years ago. It’s a burgeoning market but with many pitfalls – one that designer Blake Riley had the perfect solution for.
During his kitchen and renovation career, Blake’s design clients would regale him with renovation horror stories while renovators also talked of similar challenges. The missing piece of the puzzle was someone to provide advice and connect people with the right suppliers and contractors. Blake’s wife suggested that the mortgage broker model was exactly what the renovation industry needed and the perfect way to extend their home renovation and design services. And they haven’t looked back.
But what they did need to do was rebrand to ensure their clients knew what they stood for.
Incredibly important in an often-word-of-mouth business. The rebrand allowed Blake to refresh his identity to incorporate and showcase his new home renovation broker service. He worked collaboratively with Creative Order to ensure he could build a new brand name and brand identity to capture and represent his unique service model – and Improva was born.
Their offering is built on getting to know their clients and project vision and then handpick the right team to support their home renovation. That’s akin to our rebranding approach at Creative Order.
From brand name, website design, UX to SEO to print design and content strategy to e-commerce and social media
We will connect your new brand identity to the right places. To ensure your rebrand connects with your existing and potential customers in the most optimal way, we make it our business to work with you to:
- get to the heart of your business ethos
- create your brand identity
- make you standout online
- connect every marketing touchpoint.
As a branding agency we bring your brand to life to define your reputation, underpin your service ethos and drives loyalty.
Consider giving your business its own renovation in the form of a refresh or rebrand to ensure it is primed for growth in 2022 and visible to the right people. As a branding agency we bring your brand to life to define your reputation, underpin your service ethos and drives loyalty. Talk to us to find out how simple and rewarding a rebrand can be.
Renovation business rebrand. Creative Order came up with their new brand name, Improva. Here’s the story behind the name.
IMPROVA is a derivative of the word Ompröva, which is the Swedish word for Rethink. After years of working in the renovation game and hearing horror story after horror story, Blake rethought the way to renovate and came up with a unique model that makes renovating effortless.
IMPROVA looks like the word Improve, which is what renovating is all about, and by pronouncing it IM-PRO-VA, we are emphasising that we are pro’s in what we do.
The M in the logo looks like a piece of modern architecture. There are also three matching details within the logotype (on the r, v and a) representing three for each party; Client, IMPROVA and Suppliers. These take the form of speech marks, symbolising the communication skills at IMPROVA, which are fundamental to a successful renovation and a happy client.
The icon is a pointed graphic device made up of sturdy lines, which works to communicate something of a structural nature, like a home, and therefore, placing the brand in the renovation and home building industry.
As much as Blake has secretly loved seeing his name on every email, paperwork and signage, it was time to let it go and embark on a bigger and bolder new chapter for his expanding company.
So the old branded URL, www.blakesofsydney.com.au changed to the new www.improva.com.au
Design is in our DNA from digital to print to brand identity ensuring you have a holistic and seamless brand creation for your renovation company. Email us now